If you are planning to launch a business that drive major portion of your business from internet then a good SEO plan is a must to have top priority that should be considered right into the planning phase. Considering most basic things make big impact at the end. Following are some steps that we define as a part of SEO process cycle.

Step 1:
Create a list of pages that will also help you finalizing the sitemap.

Step 2:
Related to each page now it’s time to define the Meta information i.e. Meta Title, Meta Keywords and Meta Description. Please avoid duplication of these Meta content because pages with same Meta information is considered as a duplicate content and you may face problem in getting them listed with the search engines in future.
We recommend considering competitor websites and Google Keyword External Tool for getting an idea about Keywords and updated content.

Step 3:
In SEO we consider content as a King, so hire a quality content writer to do content of your website. Do give some importance to the keywords during writing content, keywords defined in Meta information must appear in the webpage. But please do not try to add excess keywords into your content; this may harm your content. Keyword frequency from 1 to 4 is fair.

Step 4:
Now for your record save all the Meta information with reference URL’s into the excel sheet. That will help you keeping control over the Meta content.

Marketing your online business is not different than real world marketing at all. No matter if your business basic concepts are same. First step is to introduce your product or services to the web so that it get better noticed by real audience, this can be done by submitting your website to the directories followed by posting advertisements in the online classifieds (both free and paid versions of directories and classifieds are available). The most important aspect of submitting your introduction or summary of business is the relevancy. The more relevant your submission destination is the more effective back link and traffic you will get because they are actually links which tells crawlers or bots that what this website or online business is all about, but if you do not care about the relevancy during submission then you will start losing your back links and moderators will start deleting your references due to being submitted in wrong or irrelevant categories.
Selection of appropriate keywords implemented on the website structure in such a way that it follows the flow based on generalization to encapsulation means top node keywords are selected as generalized keywords and end node pages should contain encapsulated or most targeted keywords. Resources for the back links can also be obtained by checking back links of your competitor websites.
Once you are done with initial phase of submission, it’s time to put some effort into the social media marketing, make your business profile on Facebook and Twitter and start inviting your visitors to join. You can even compensate your followers by offering them some discounts or freebies.
Having sufficient database of registered users give us an option to start a newsletters campaign that can be sent on special occasions and give them special deals plays a very important role in keeping your customer coming back into the future. It actually shows that you care and have a special interest in maintain the positive relationship with your clients.
This is how we should start to market our online business, this model can be implemented as it is to jump start any new online business.

Joomla content management system has been the choice of programmers as an open source CMS. It is due to its lavishing features and adoptable approach that not only provide a hefty list of features but also possess a very good security profile.

Some of the built-in features that make Joomla a star are as follows:

1. Banner Management: This feature allows managing banners by categories and also enabling user to activate or deactivate the selected banners, attributes for these banners can also be defined.
2. Contact Directory Feature: Managing website contents was never being easier than this. Now you can manage your website contacts in one place. It shows you the complete list of active and inactive contents as well.
3. News feed: Allows grabbing active content from other websites i.e. used to link with RSS Feeds.
4. Opinion Polls: Add opinion polls to your website with ease to define advance parameters like poll lag and conditional polling options.
5. Search Statistics: It is very important feature from internet marketing point of view. You get complete statistics about what people are searching on your website with the details mentioning keywords along with the number of times it was searched.
6. Customized HTML Feature: You can create customized HTML modules that may contain any type of HTML based content and objects.
7. Breadcrumbs: Add an extension to the navigation features by introducing breadcrumbs. It helps users define the URL structure and assist them in navigation.
8. Login Module: With the new login module, your visitors can login to their accounts without even leaving a page. Lot of optional parameters can be defined beside regular username, password and remember me.
9. Menu Option: Various built-in menus have been added that give you further options to add menu styles and sub menus.
10. Related Items: Related item are fetched on the basis of meta data and content.
11. Built-in Search: Basic search feature for your CMS.
12. View Online Users: You have a provision to look into the online users using this interface.
13. Editors: Image and text editors are very useful when it comes to publish articles with rich text formatting and images. Joomla has WYSIWYG editors.
14. Search Engine Friendly URL: Now you won’t have to do the labor to make your URLs search engine friendly. JSEF plugin will do this for you.

Here are few things that you should consider before buying a ready made design or template.
First of all, you must be clear about the technical aspects of the template i.e. what development technology you are going to adopt, what shopping cart software you are going to use and what hardcore features are there in your list. Sitting with your developer would help you answering these requirements and would give you a better understanding of your E business model. These things are very important for making an informed and wise business decision.
There are many open source solutions available, you may choose from OS-Commerce and VirtueMart because they are considered as the most adoptable and easy to configure online shopping solutions available in the present scenario. Websites like http://www.templatemagician.com/ are offering good website designs that are attractive, functional and economical as well.
A website design might look great and attractive, but all that glitters is not gold. To find a best fit design for your business is very important. It must have following attributes to lure online community and leave a memorable shopping experience.
1. Look and Feel: Selected design must deliver a visually appealing and non-distracting design. There is a very thin line between visual appeal and distraction. So it’s important to note that each design element must have its own identity and should not overlap other features.

2. Readability: Fonts being used should be easy to read; avoid frenzy fonts with funky colors as they may spoil the readability and may result in failure to deliver your message or sales pitch.

3. Page Speed: Website must not be cluttered with the heavy graphics or shock wave design elements – ruining your page speed and may make it incompatible for several mobile devices.

4. Consistent Design: Layout should maintain consistency of design all over the site – Change should only be made in terms of placement of elements not colors, layout style or fonts. Because major changes may make user think that they have been seamlessly diverted to some other site – That may be a major turnoff.

5. Navigation: Navigation should be concise and well defined because it is your doorway to the internal pages of your website and plays an important role to keep visitors on the site.

6. Resolution: 1024 X 768 Pixels is the standard resolution.

7. SEO Aspects: Your design must possess good content. Content is king in Search engine filed and it is regarded as a food for bot. The more content you have on your website the more keywords references would be generated for your site. But content relevancy and uniqueness is the must compliance in this scenario.

Visit Template Magician for Readymade online website template in Ecommerce and CMS - Look for the recent Virtuemart template and oscommerce templates.

Yahoo and Bing are in final stages to implement their new search alliance that is planned to be launched somewhere in September; there is lot of work need to be done before this leap to be integrated into the search engine market. Yahoo has already starting incorporating some Bing results into its search pages, so if your website is doing well in yahoo search then you have a fair chance of increased traffic that might be as low as 2 to 5 percent but it would definitely make a difference. Yahoo is planning to include 25% of Bing results as a result of this search alliance in future.
Main concern for most of the online marketers and advertisers is that how this alliance of Yahoo and Microsoft Bing is going to benefit and what they have to do in order to get maximum out of this consortium?
It will help advertisers to reach more customers that are roughly estimated around 150 million users with more than 60 % of current online market share. It will also take less time and effort to work on single search marketing channel instead of working on different strategies for both Bing and Yahoo with separate paid advertisement accounts and a lot of hassle.
Many enhancements and are underway to improve online searching experience for better monetization and more stronger and personalized control. A more compatible yet beneficial market place is expected as a result where users have more choices and better buying options.
All we can do now is to wait and see that how this alliance actually works beside several claims and this much of technical effort being put into this composite search. We hope it will do well and can save our precious efforts and time by introducing intelligent algorithms for more authentic and dependable search results that are not easy to be manipulated.

A good open source platform always backed up with number of add-ons but their authenticity and dependability cannot be confirmed unless it is actually authenticated by some reliable sources. Template Magician reviews some great add-ons that are actually recommended by OSCommerce itself.

Ultimate SEO URLs:
Ultimate SEO URLs adds great functionality to fulfill the most basic requirement of creating search engine friendly URLS. It supports v1.X style cName or new v2.X style static HTML file. This feature is built-in to the Admin panel from where you can add customize URLs compatible with both *NIX and IIS server supporting multiple language platform along with unlimited categories and duplicates.

Easy Populate & Products Attributes
Running a store means lot of categories along with tons of products. It’s like a nightmare to add huge amount of data requiring lot of time and labor if you choose to add categories and products through the web based interface already provided with the OSCommerce admin panel. Sure there is a way out to this resource hefty option and that is updating your database using Easy Populate & Products Attributes plug-in.

It enables you to upload your entire product database using MS Excel based CSV files. It also add the functionality of editing your uploaded database on the fly. All you have to do is download the data into CSV file, edit and upload; it will make all the including new categories or products for you.

Simple Template System (STS)
It allows you to create the HTML templates to personalize the look and feel of the OSCommerce store design. Simply create a HTML template and save in the placeholder; requiring few changes to files in catalogue include directory. It also gives you the option to add header tag controller so you won’t have to change every file of the system.

Purchase Without Account
This module will remove the requirement of user registration making an easy option for people who don’t like to get registered and shop on the fly without any obligations.

Discount Coupon Codes
Create discount coupon codes and to lure your customers using this very significant marketing technique that will help you increase both new and returning customers. These discounts are added before tax with the privileges of defining valuable attributes like starting and ending dates, number of times this discount can be used and setting minimum ordering limit at which coupon code is applicable.

UltraPics - MS2 Image Addon Pack
Ultra Pics is a complete image solution that adds a showcase to your existing catalogue giving you the extension of adding eight additional images. You also have the option to choose from popup to simple image style along with image enabling and disabling function.

Order Editor
A must have option for any shopping cart software that gives you liberty to edit an order that already has been placed. Allow you to add items to the order, insert coupon codes and update prices as well.

Product Extra Fields
Customizing the product data was never been so easy now with the help of this add on you can add additional product fields to your database. It has option to on and off product filed without deletion; custom fields with empty records would not be appeared on the front end.

Dynamenu
Is the add-on when you require to add some visual appeal to your product categories and menu items. It displays your categories as horizontal drop down, vertical or even expandable and collapsible tree menu. Dynamenu is cross browser compatible java script based menus that rendered as html on the run.

On the Fly Auto Thumbnailer
This OSCommerce add-on create thumbnail for your images to save both your bandwidth and space. Since it creates thumbnails with maintaining original aspect ratio on run, it won’t claim additional space on server.

Separate Pricing Per Customer
Separate pricing is needed when you want to associate special prices with specific group of users, they might be your privileged customers or special community members that you wish to offer special prices.

Multiple Product Images With Slide Show
Define as many product images as you like as a slide show in the product detail page.

One Page Checkout
A great way to increase your conversion rate by reducing 4 step checkout to one. You can view your shopping cart total, edit your address, update products and apply coupon codes at from one single page. You also have to turn this option on and off from the admin panel.

Review Approval System
This Add-on gives you the option to moderate incoming reviews.

FCKeditor for Product Descriptions
A great add-on that adds the functionality of WYSIWYG editor for your page description page.

Visit Template Magician for Ready made website templates of Oscommerce Templates, VirtueMart Templates and many others.

OSCommerce is an Open Source Commerce application for online businesses including shopping cart and store management software for free. OSCommerce was developed using PHP and integrated with MySQL for its deployment on almost any web server.

OSCommerce has all the basic features that a normal online business can ask for; even several add-ons are available to fulfill many customization needs. Web stores built with OSCommerce has universal browser compatibility and seldom suffers browser conflictions. It has built-in multilingual support for English, German and Spanish and also supports multicurrency functions as well. You can manage unlimited products with unlimited categories so that you can go as far as possible without limiting your business possibilities.

Administration control is the best in its class with the ability of customer interaction through emails and newsletters. Features like banner management, guest login with temporary shopping carts and breadcrumb navigational structure didn’t let me go for any other e-commerce solution for my website. I have been using OSCommerce since last 2 years; though there were some early security issues like SQL Injection but now several modules and add-ons are available to address them efficiently.

So, I will recommend OSCommerce as one of the best online web store solutions available that does not only comes for free but it is also very easy to integrate and backed up with a community of professionals that won’t let you down.

Visit Template Magician for Oscommerce Templates.

Virtuemart is an Ecommerce solution that can also be run as a full featured shopping cart on Joomla and Mambo framework. It is a very good solution for online sellers and retailers that have a potential to take your business to new heights, it is the best combination of performance and security and its integration with databases like MySQL is very easy and almost seamless.
Above all it’s an open source solution that can be personalize and modified without any restrictions, it is coded in PHP and is available for free to use with continues support and security updates from the house of Virtuemart Ecommerce solutions.
So if you are planning to start a new website with shopping cart features that best fit both your budget than don’t go for another option, even virtuemart readymade templates are available on Templatemagician’s website at very reasonable prices. Choosing a readymade template would not only save your cost but also let you relax that you have support from technical professionals that are second to none.

Lately, there were some security issues with Joomla 1.5.19 release that may be technically defined as SQL Injection and XSS Vulnerabilities, this Sunday a security update was made available by the collaborative efforts of Joomla Bug Squad and Joomla Security Strike Team, it was named as senu taka version 1.5.20. It was very important to address this security loophole before getting into the final stages of Joomla 1.6. release.
Now we can look forward for the latest from Joomla i.e. version 1.6. currently in beta stage not recommended for application development but available for download for testing.
http://www.templatemagician.com/

It may almost seem too good to be true for many entrepreneurs —opening a store where you can begin selling products and services in a matter of minutes. It is possible to start an e-commerce business in a matter of minutes. With an e-commerce business you can attract repeat business. The next important thing when starting an e-commerce business is to choose a business you can be enthusiastic about. You must also become an expert in your field to your customer.

Here are a few more things you should be prepared for before launching an e-commerce business:

1. Make sure you find a dependable supplier who provides reasonable rates so that you can make a good profit and who can stock and deliver when you have client orders. Keep in mind that you may have to pay extra for that, so balance your alternatives.

2. Make sure you research the market first. You will need to know the prices your competition is charging. Because you will want to be able a make a good profit.

3. Make sure you plan a budget so you know the amount of products or services you need in order to make a profit. This should be calculated after deducting costs. After all that’s the purpose of going into business for yourself.

4. Now’s the fun part. Choose a name for your business and register a domain name.

5. The next step is to choose an online merchant such as PayPal or another online solution. Last but certainly not least, make sure you have developed a solid marketing plan for your new e-commerce business. Remember the old adage, ‘if you fail to plan, you plan to fail’.

Visit Template Magician where you will find the latest designs of CSS Templates, Ecommerce Templates and CMS Templates. Choose one of you choice and get you website live in no time.