Deadly ‘Web Site Design Sins’ and How to Avoid Them
When a retailer owns a brick and mortar store, the goal is to make it as comfortable as possible for customers. You play nice music, you provide the customer with sufficient space, quality products and good customer service. The same thing goes with your website. Your website has to ‘wow’ visitors. When building your website, remember, potential customers are only a few clicks away from your competitors. You want to impress your visitors on the very first visit so they will come back in the future.
If you want to build a client list, avoid the following deadly web site design sins:
1. Make sure you keep flash animation to a minimum. Flash is a great added feature to any site. Just make sure you don’t overdo it. If your site has a flash intro make sure you provide the option button ‘skip to website’. Not everyone is interested in viewing a three minute flash intro before entering a website.
2. Make sure you have valid contact information or at least a contact form for visitors to fill out. You should also add a privacy message that will ensure visitors that their personal contact information is kept private.
3. Avoid broken links. There is nothing more frustrating for a visitor than clicking onto broken links. Make sure your links are working at all times.
4. Make sure your content is scannable and there is plenty of white space. Pages of content without breaks in between will cause people to leave your site.
Although there are several more deadly websites sins to avoid, these will help you avoid common mistakes people make with their website design. Avoiding website mistakes will keep you ahead of the completion and help attract new customers.
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